As “creator journalism” is on the rise and social media influencers are invited to attend events once reserved for conventional media, the established information ecosystem is left wondering what comes next. For politicians and institutions looking for quick visibility and engagement, speaking to influencers with millions of followers instead of traditional media with declining audiences might seem like a no-brainer.
However, critics warn that this shift could weaken the very values journalism is supposed to stand for: accuracy, impartiality and accountability. News creators, on their turn, retort that they are catching audiences where they are and communicate in a way that’s simply more appealing. Join us to reflect on the evolving relation among institutions, press, and influencers, and the future of news consumption.
