When a smoker quits and switches to an innovative nicotine product, the change never happens in isolation. Partners notice it. Families live it. And yet their perspective is almost never part of the conversation — and rarely, if ever, measured....
Pouches are increasingly being discussed as a potential alternative to smoking , with some positioning them as lower-risk and more socially acceptable. Evidence from real-world experience—such as Sweden’s marked reduction in smoking prevalence—indicates that these products may play a role...