Renaissance Brussels Hotel

When a smoker quits and switches to an innovative nicotine product, the change never happens in isolation. Partners notice it. Families live it. And yet their perspective is almost never part of the conversation — and rarely, if ever, measured....

As Europe continues its push for tech sovereignty, attention turns to the Commission and Parliament’s ability to translate strategic ambitions into tangible outcomes. The question is whether the Union can effectively harness Europe’s technology potential to drive innovation and competitiveness,...

Pouches are increasingly being discussed as a potential alternative to ​smoking​​ ​, with some positioning them as lower-risk and more socially acceptable. Evidence from real-world experience—such as Sweden’s marked reduction in smoking prevalence—indicates that these products may play a role...