As Europe continues its push for tech sovereignty, attention turns to the Commission and Parliament’s ability to translate strategic ambitions into tangible outcomes. The question is whether the Union can effectively harness Europe’s technology potential to drive innovation and competitiveness,...
Pouches are increasingly being discussed as a potential alternative to smoking , with some positioning them as lower-risk and more socially acceptable. Evidence from real-world experience—such as Sweden’s marked reduction in smoking prevalence—indicates that these products may play a role...
As the EU works toward its goal of becoming smoke-free by 2040, innovation in reducing the health impact of smoking has become more critical than ever. While progress remains slow, with smoking rates declined by just 1% since 20201, Innovative...