Europe is the world’s number one travel destination. Recognised as one of the 14 key industrial ecosystems for Europe’s growth and competitiveness, the tourism sector can be truly Europe’s quiet powerhouse. With over 80% of accommodations in Europe being small and independent businesses, Europe’s tourism ecosystem is uniquely diverse.
At the same time, the Draghi report highlights a productivity gap among SMEs due to low tech adoption, while the tourism sector also faces skills shortages, sustainability pressures and slow AI uptake. As the EU begins work on a new Sustainable Tourism Strategy, addressing these challenges and understanding evolving traveller expectations will help maintain Europe’s leading position.
The event will explore how the tourism sector can overcome current challenges, and upcoming opportunities and trends.
This event is by invitation only
