Sweden is on its way to become a smoke-free country in this year, thanks to the expanding trend of former smokers switching to Alternative Nicotine Products (ANPs). Therefore, the discussion will focus on explaining the success of the Swedish model in significantly reducing smoking-related diseases and deaths, the growing need for governments across the globe to support this model, and to take a more proactive role in enticing smokers to quit. Decision-makers can greatly contribute to enhancing public health outcomes, if prompt action is taken.
During the event, We are Innovation will present the IPSOS survey that they commissioned, revealing that health concerns remain as the primary motivator for ex-smokers to switch to ANPs, alongside affordable pricing and personalized options.
