As the EU works toward its goal of becoming smoke-free by 2040, innovation in reducing the health impact of smoking has become more critical than ever. While progress remains slow, with smoking rates declined by just 1% since 20201, Innovative...
Sweden is on its way to become a smoke-free country in this year, thanks to the expanding trend of former smokers switching to Alternative Nicotine Products (ANPs). Therefore, the discussion will focus on explaining the success of the Swedish model...