Pouches are increasingly being discussed as a potential alternative to smoking , with some positioning them as lower-risk and more socially acceptable.
Evidence from real-world experience—such as Sweden’s marked reduction in smoking prevalence—indicates that these products may play a role in advancing public health innovation . They could also reduce exposure to harmful chemicals, limit second-hand effects, and mitigate certain environmental impacts.
Given their scalability, relative affordability, and growing consumer interest, pouches are being considered within the EU as one possible tool to address the health burden linked to smoking , particularly in countries where progress towards tobacco-free targets has been slower.
This event will examine how regulatory approaches can shape safer and more effective pathways to improve public health outcome , while supporting national and global objectives and fostering innovation.
